sustainability ain’t philanthropy: Werbach on corporate strategy

adam werbach

Sustainability is not about "doing good" or "protecting the environment", says Adam Werbach, and corporations must integrate sustainability into their core business strategies (via SFS).

"Yes, it's important to reduce waste and toxins in a company to protect our diminishing natural resources", says Werbach.

Still, "an environmental strategy is not enough to sustain most businesses for the long haul", says Werbach, and "too often, a 'sustainability strategy' is simply an environmental strategy with a new name."

Instead, Werbach urges business to focus on a "strategy for sustainability", and underscores the difference with three telltales. A company has a strategy for sustainability when it:

Werbach says "I take great pains to encourage people to adopt a broader view of sustainability", noting that "sustainability has four co-equal pillars...social, economic, environmental and cultural."

Published by Ken on August 1st, 2009 tagged Best Practices, Systems Thinking

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