use renewably generated electricity efficiently
You’ll be seeing this on T-shirts and bumper stickers soon.
Thanks to Dave Roberts, we are finally approaching a ‘unified green field theory’…a common analysis and agenda that all greens can support (via Grist).
Here it is: Use renewably generated electricity efficiently, or URGE².
Says Roberts, “As far as greens are concerned, everything that advances that goal should be supported. What doesn’t should be ignored or opposed.”
Here are the highlights of Roberts’ proposed strategy:
- Mine negawatts.
- Electrify.
- Kill coal.
- Upgrade the grid.
The green coalition is vast and varied, but there isn’t a constituency within it whose interests would not be served by URGE².
Says Roberts:
“In 2007, a time of great change and instability, a time when a butterfly’s wings can create a hurricane, greens should for once join forces and push in the same direction.”
Imagine what could happen.



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